Unlike many AI data collection companies, Avala is on a mission to build a more equitable digital labor economy. Their new brand identity system supports that goal by positioning the company as a fair-minded global citizen, and our design invites the viewer to see data differently. A single data pixel sits at the heart of the logomark. The soft human curves of a lowercase “a” envelop the pixel, offsetting the rigidity of its square gridded form. As the system comes to life, so does the idea that good ripples outward. Grids and extrusions used throughout the design act as pathways for the pixel to travel along. Through lively 3D-rendered animation, the pixel illustrates Avala’s quest to connect businesses to better data and its people to better opportunities. All in a way that is approachably human and digitally optimistic.