In the Press

Inspired by Limelight’s use of lasers as a green alternative to coal, we crafted every element of their brand identity to embody the essence of clean, forward-thinking tech.

Ghost came to us for a new look to position them at the forefront of AR innovation. The new identity was designed to signal the program's world-altering potential and create a platform to showcase creators and their work.

OpenResearch is a nonprofit independent collective of deep thinkers, strategists and researchers who dare to ask and investigate complex, open-ended questions.

Our partners at Snap invited us to design a microsite to help launch their new “Less social media. More Snapchat” campaign. Take a look. Especially if you like feet.

Remedy Robotics is building the world’s first remotely-operated endovascular robot to enable specialists to treat patients from anywhere.

Next Legacy came to Play in search of a brand identity that could bridge its rich history and uniqueness with their unified mission and strategy.

We worked closely with OpenAI on its first DevDay, a one-day conference for hundreds of developers from around the globe.

Our new logo for Dropbox Dash was created with speed, agility, and efficiency. The same three qualities it connotes. 

Rebranding an AI platform that improves sellers’ lives.

We partnered with Remedy Robotics to deliver a cutting-edge brand and website for their cutting edge surgical tech.

Dropbox invited us to create a family of logos to brand their new line of product extensions. We RSVP’d yes.

Play founder Casey Martin returned to the Yerba Buena Center for the Arts to discuss the studio’s approach to its first round of work for Worldcoin.

Look Within is the theme of our new brand identity for Lumafield, a company that gives manufacturers the power of X-ray vision.

Find out what everybody’s favorite design review site had to say about the brand identity we developed for Arcadia Science.

Play is growing. In August, we settled into the spacious confines of our new office located in the eastern Mission District. Drop in for a visit sometime.

Our work for Sparrow, a leave management software company, caught the eye of Brand New.

In alliance with their mission to build a more equitable digital economy, we worked with Avala to build them a new brand identity.

Cantos is an investor in near frontier technology. Brand New offered its take on Play’s recent rebrand for the VC firm.

We helped launch Worldcoin. A new, collectively owned global currency distributed fairly to as many people as possible.

Raising $10M in Series A funding, Mountain View-based Neo.Tax applies machine learning to taxes, upgrading them “from an ancient pain into a modern advantage.”

FIREWATEREARTH: a capsule collection with Tim Lahan, available soon.

It’s Nice That did a deep dive into the visual language and identity system we developed for Neuralink.

Aiming to save lives and the planet, Refactor is radically upending and improving traditionally regulated industries.

Big things on the horizon in the name of Science. Meanwhile, get intrigued.

Mix-and-match in a single order from your favorite Bay Area restaurants, and peek at the identity we built for this growing micro food hall service.

The latest issue from our ongoing design collaboration with Gross. Out now.

The first centralized 'metrics store' that empowers data analysts to deliver accurate, timely, and confident insights.

German beer hall meets California surf. Now you know where to drink in Pismo!

Grow revenue, with a little help from your friends (and AI). Collective [i] is at the forefront of AI-enabled digital sales.

Working closely with visionary founders to help turn world-changing ideas into global companies, Sanno supports innovative thinking in the fields of health and technology.

A platform for social instinct practice where experiential simulations for essential workplace skills are delivered seamlessly to learners around the world: blending AI and live human interaction.

Come for the hot takes and stay for the comments: Brand New reviews the identity we built for Ghost Locomotion.

Explore our ambitious identity system for the world's largest car sharing marketplace.

Voted Ad Age’s Small Agency of 2018, we revamped this Oakland-based advertising agency with a system that brings together, yep, fun and work.

South Park Commons is a home for technologists, builders, and domain-experts figuring out what’s next: where you can take risks and launch your next endeavor.

Play designed a brand and design system for Rise Mag, a publication focused on the challenges and outcomes of Immersive Learning: a groundbreaking VR training methodology led by Strivr.

Owned and operated by Soojin and Yina, a husband-and-wife team crafting USA-sourced leather products by hand, with love in San Francisco.

Communication Arts features our identity for Signifai, a cloud-based platform that allows IT departments to gain real-time insights and solve problems faster.

Come for the hot takes and stay for the comments: Brand New reviews the system we built for Oakland’s Original Pattern Brewing Co.

“Each of the resulting multi-colored cans has its own look, which we can only describe as perfectly, playfully busy.”

Our own Casey Martin presented at the Yerba Buena Center for the Arts, talking round one designs on OPBC.

A peek inside the studio and the philosophy of Play, plus a showcase of some recent work.

We got the opportunity to rebrand the BBDO SF office, with the caveat that it had to fit well within their parent brand: a worldwide advertising giant of 15,000 people in 289 agencies across 81 countries.