Cantos is a VC firm investing in future-changing technologies in climate, techbio, aerospace and computing. Our new brand identity system reflects their bold mission, starting with the logomark, a symbolic portal to the future. Vibrant gradients of blues, greens and purples used across the brand collateral speak to a fluid future dynamically coming into focus. The redesigned website layout heroes Cantos’ portfolio companies. PX Grotesk perfectly grounds the typography with a utilitarian rigidity that elegantly complements the more expressive elements elsewhere.