We created a flexible, dynamic, and evolutionary graphic identity inspired by the Original Pattern name—complete with a design system that rearranges, rotates, and leaves the confines of a linear plane to show there is always room for originality.
- Identity System
- Signage & Environment
- Photography
- Packaging
- Advertising
- Logo
- Art Direction
- Illustration
- Brand Strategy
Team: Casey Martin, Eric Louis Haines, Fumitaka Saito, Jay Jeon, Jelita Aldrich, Jonathan Corriveau, Natalia Kowaleczko
